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Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads
A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses. But as technology becomes more engrained in everyday life, companies like...
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Fraternity Brothers Fight Over Ownership of Fast-Growing Mobile App
A story of "betrayal" and "greed"—it's a story as old as apps themselves. And now a fraternity brother is claiming he was robbed of his stake in Yik Yak, a fast-growing app where college kids post...
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For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes
When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new...
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Healthcare Startup Launches First TV Ad in New York and New Jersey
New York healthcare company Oscar's first television campaign targets new parents who are too frazzled to shop for health insurance. The ad (created with SpecialGuest and 1stAveMachine) rolled out...
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Should Your Agency Work for That Startup? Here's a Flowchart to Help You Decide
It's time for South by Southwest, which means hundreds of agencies and startups will be colliding in Austin, where they hope to make the marketing equivalent of a love connection. But, as in romance,...
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Meerkat Restores Faith in SXSW's Startup Magic
Perhaps South by Southwest Interactive promoters should send Meerkat a check—or at least a thank-you card. Not since Foursquare's launch in 2009 has the Austin, Texas, festival produced a break-out...
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This Mobile App Lets You Schedule Messages Up to 25 Years Into the Future
A mobile app called Incubate: The Time-Delay Messenger became available today, and its core concept is, intriguingly, all about the future for now. But in several years, it will also be about the...
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5 Startup Funding Rounds This Week That Marketers Should Know About
It was a busy week in funding news around marketing-software startups. Here are five players getting an influx of cash that brand-minded folks should keep an eye on: 1. AltspaceVRreeled in $10.3...
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When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb
The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of 54 million users...
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No Packing. No Lines. This Startup Wants to Shake Up Holiday Shipping by...
There's a lot to look forward to during the holiday season, but waiting in a long line to ship your presents isn't one of them. Former software engineer Kevin Gibbon launched Shyp in 2013 to change...
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Squatty Potty's CEO Ignored Everyone, Made an Insane Video and Boosted Sales...
The holiday season is usually busy for Squatty Potty, a plastic step known as "the stool for better stools," but it took a pooping unicorn to drive its sales into the stratosphere. The wide-eyed...
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Q&A: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016
When Periscope launched to much buzz last March, the Twitter-owned app cemented 2015 as the year of livestreaming for digital marketers. Now boasting more than 10 million users watching 40 years'...
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Could This Meme-Minded Startup Be the 'Weather Channel for the Mobile...
Austin, Texas—With all the brands at South by Southwest Interactive, the conference seems like the place to be for startups in need of ad dollars. With that in mind, digital weather service Poncho...
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Note to Media and Marketing Execs in the Wake of SXSW: Don't Move to Austin
As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious. Put down that Forbes article that recently named it the No.1 boom town and go back to shoveling snow,...
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Innovative College Vending Machines Will Feature a Digital Ad Network
College students on some 45 campuses this fall will notice wall-mounted vending machines that sell a variety of products. But what will likely stick out the most are the digital ads streaming on the...
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